Posting behind the scenes shots from your restaurant on social media is a direct way to add a human element to your page that is otherwise lacking among the myriad of food photos. Start a contest for customers who post images of your food or interact with your posts. of the content of any site that may be linked to this article. This is especially beneficial around the holidays. A photo of your staff? "Deputy" & "Star Device" are registered trademarks of Deputechnologies Pty Ltd. "Deputy has become a vital tool in the running of our business. And to help you manage the flood of customers you’ll be getting after using these marketing strategies, click on the link below to start your free trial of Deputy. If you are a restaurant owner, marketing your business should be a top priority to attract new customers. Whether you are a business or just an individual who would like to post more creative content, these ideas will help you get more likes to your photos and make your account stand out! Good social media is about entertaining your users. If your Instagram post ideas hit a wall, think of some food content you could create as a mouth-watering filler in your feed. So let’s get started. Are you in need of some high-quality Instagram post ideas to drive engagement? What to Post on Instagram #9: Instagram Giveaway If you don't have the energy or time to run an Instagram hashtag contest, you can always run a simple Instagram giveaway and promote within a post. Instagram recently rolled out a new feature for stories allowing you to add polls to your posts. There is no way for your followers to know what you offer if you don't show them. These include Keto, Paleo and Whole30. Their interface is amazing and simple to use. These Instagram ideas will help you connect with your audience in authentic, meaningful ways. Share your top menu recommendations. Right in their bio, Sweet Green proclaims that they “make food with purpose, from scratch.” The visual content carries the brand’s farm-to-table message further, showcasing fresh ingredients, local growers and seasonal … Some are quick and easy. For example, if you’re having an employee appreciation day with special events or discounted items, you can use a live video to tell your followers to come and join in on the fun. Encourage Instagram users with more than 300 followers to post a photo that mentions your restaurant (a hashtag, Foursquare check-in, or similar shoutout) and reward them with a free treat! Instead of running a hashtag competition, or any competition for that matter, try running a simple giveaway. Does your restaurant accept online reservations? 40 things to post on Instagram when you’re feeling stuck. Making a consistent Instagram feed is easy when you know what to pay attention to (like the background of your photos and the colors). My time building rosters has been cut to a fraction. Great Instagram post ideas promote your brand and engages your followers—all while giving them something they can’t help but share with others. by Jesse Szewczyk For example, if you have a seasonal or holiday special that is in its last few days on the menu, you can create a story showing the item and telling your followers to hurry in while it lasts. Ask them if they would like to be featured in exchange for a discounted meal. Let’s jump in. Stories are a fun 24-hour clip to show your followers what every day is like at your restaurant. 10. If you are posting food, make sure the photo is appetizing. Gift card sales are always high around gift-giving holidays like Christmas or Valentine’s Day. Instagram Giveaways. Stories are a useful tool for Instagram restaurant marketing. Involve your followers in decisions like future specials or limited time drinks and dishes. ", “Now, much of the day-to-day running of the business — from scheduling to holiday management to approving timesheets— is done directly from the Deputy app.”, Sarah Aoki, Business Owner, Perfect Cleaning Solutions, 20 creative instagram restaurant marketing ideas. Click below for a free trial to find out how Deputy can help you better schedule staff so your marketing efforts aren’t wasted due to customers receiving a poor experience because of understaffing. People love a business that’s invested in their community. Lauded food sites have called it one of America’s best new restaurants, while its following on Instagram is now more than 16,000 users. This Instagram marketing strategy builds a good relationship between small businesses. By signing up you accept the Subscription Agreement & Home What we do Growth by Hand Loops ... She is a puppy loving handbag designer that absolutely kills it on Instagram. Meaning that your followers, when interested, can instantly book a table at your restaurant in seconds directly from Instagram. We recommend editing images like these with our own STEEL filter with desaturates images for a ‘cooler’ feel. Use interesting wallpaper or a large logo on a blank wall to make a backdrop. 15 Creative Instagram Post Ideas for Your Restaurant. Post pictures of your food outside the restaurant. This is one of my personal favorite Instagram feed ideas. 1. The restaurant chain has Highlights dedicated to a variety of different diets. Your restaurant interior? They can wear merchandise with your logo on it while volunteering so people know that they are there on behalf of your restaurant. Easily manage shift workers with streamlined scheduling and time tracking. Social media for your restaurant is about personality. Unfortunately there isn't a miracle formula to follow that will help. This gives your social media profile a larger audience while also increasing your followers. Instagram is a phenomenal tool for connecting with your customers and allowing new people to find your business. By partnering with your followers on posts, they will feel like they are a part of the restaurant family and feel more loyal to your business. While taking selfies is not the purpose of your restaurant, the free publicity will be worth the minor cosmetic changes. Instagram restaurant marketing has emerged as being a cost-effective strategy to build followers who will hopefully be transformed into loyal customers. Tag your chosen nonprofit on Instagram to attract their followers and show that your restaurant is contributing to a good cause. There are plenty here to choose from! This includes posting about holidays, conventions, popular shows and movies, and even social media holidays such as National Taco Day. If you find yourself struggling to churn out enough content to update your profile regularly, you can easily tap into user generated content. Some of these will be easy to implement while others will take some preplanning. 5. This is a great idea for hand-made business owners. This is an important tool to use when you are hosting a special event or celebrating a holiday. See more ideas about instagram post template, post templates, restaurant flyer. It shows your followers that there are real, like-minded people behind the social media account, and makes you a more approachable brand. 23 Instagram Post Ideas for Social Media Marketers. © 2020 Deputy. By occasionally posting a funny picture or video, your followers are more likely to engage. Legal and other matters referred The ideas listed in this article only scratch the surface of what can be done with your restaurant’s Instagram account. Showing your most popular items not only reminds followers of the great experience they had, but it will show new customers what you’re known for. If a restaurant does not cater to this need, they may go somewhere else. New customers may also feel inspired to come by and order the item if it’s a unique dish that they can’t get anywhere else. Consider offering your employees days off specifically for volunteering at local nonprofits. Deputy sets you free from the mundane admin and day-to-day stress of managing your team. Before and afters are powerful Instagram post ideas for business. If you’re someone like me then you may also love using pretty stock photos! Your first priority should be to create a unique hashtag that will reference your restaurant specifically and use this in most of your posts. She's happiest when she can help people do more of what they love. With over 800 million active monthly users on the photo sharing app, it's obvious that this business model is working for them. With this Instagram marketing strategy, your followers are posting on your behalf. Offering even a limited choice to your followers will make them feel like you really care about what they want. Here’s a brand that has really figured out how to use Instagram to highlight its brand story and values. No questions asked. Try to partner up with a brand that your restaurant shares a common market with. Instagram thrives on the use of hashtags, so restaurants have created unique ones to make it easier for people to search for them and a variety of content. Fair warning: These Instagram post ideas aren’t shown in any particular order. place of professional advice. Inviting. For tips on taking better photos, Image via Chipotle. People love having the chance to win free stuff. Restaurant Instagram Marketing: 10 Accounts You Should Be Following. Many restaurants on IG only post pictures of their food, but they’re missing out on a huge opportunity. Sometimes a video does a much better job than a picture ever could. Use this to your advantage by reposting their content. Live videos allow you to share a video with your followers in real time so they can comment and share in the experience with you. So here it is, my list of fail-proof, easy to execute, creative block curing ideas: 1. For bars and restaurants that are looking to stay ahead of the curve, maintaining a strong online presence can help in a big way. Instagram marketing is a way to boost the visibility of your restaurant at little or no cost to you. What a fantastic and innovative tool. Even if you don’t have animals at the restaurant, posting pictures of pets with your food is a great way to give your business some much loved personality. This will allow followers to search your posts quickly or reference your restaurant easily in their own posts. Loyal customers of the partnering restaurant will be introfor duced to your restaurant and be encouraged to give it a try. When a vote is cast it shows live results, giving the user an idea of what other people think. It’s also a great place to showcase delicious food. Instagram restaurant marketing has emerged as being a cost-effective strategy to build followers who will hopefully be transformed into loyal customers.. It’s an opportunity for you to show personality and creativity to your followers. Run your teams remotely without missing a thing. Employees will have fun with their feature and it will help your followers get to know your staff better. Here are 21 content ideas for your social media platforms-1. directly or indirectly through relying on this information. Marketing is only one aspect of running a successful restaurant. If your restaurant has an anniversary, you should share it on your Instagram. Share sneak peeks of what goes on behind the scenes: your team, the making of your new products, or a team meeting. After all, they just advertised your restaurant to potential customers for free. So easy to understand. Instagram Post Ideas (when you're not sure what to post on Instagram) 80% of Instagram users follow a business account on Instagram and 1/3 of users are using Instagram Stories. The best thing about using food as an Instagram post idea, is there are so many ways to do it. This Instagram marketing strategy is relevant to both your regular customers and new customers. By running a restaurant social media contest, you can generate a library of user-generated content, as well as create more brand recognition and awareness. Every so often, reward the followers who post on their own accounts with a discounted meal or a free item. Include items like t-shirts, cups or mugs with your logo, hats or anything else that you have in stock. You are more likely to get engagement with a video than with a picture. Setting Your Account Up For Success. People will be more likely to support a restaurant if they believe that employees enjoy their job and are being treated kindly. ", "Great application and the customer service is fantastic. If you are a restaurant owner, marketing your business should be a top priority to attract new customers. If you are looking to improve your photos you can invest in a better camera, invite social media influencers, or even hire a freelance photographer to help out. With all the options to choose from, you might be having trouble wrapping your head on using the service to drive customers to your restaurant. Behind the Scenes. At different intervals, you can provide employee incentives by choosing a member of staff to feature on Instagram. ", "I was setup and going in minutes. ", "Our admin time for Payroll is one fifth of what it used to be, and with more accuracy! Many young people use Instagram as their main social media account. Decide which suits your business and budget, and watch your engagement grow. We put together this exhaustive list of 27 Awesome Ideas for your Next Instagram Post. Make me want to work there. What there is though, is a number of proven marketing approaches that will not only help keep the posts flowing, but also increase engagement on your social media pages. So make sure to read until the end so you don’t miss that one idea that’ll help you achieve Instagram success. You can show their picture and give a brief description stating the position they hold, how long they’ve been working at the restaurant and something fun, like their favorite meal at the restaurant. It will get you a larger audience without putting in any extra work. Disclosure: Some links below may be affiliate links, which means I may receive a referral fee if you purchase, at no cost to you. You can post a photo, a collage of photos, or a video describing the dish, to name a few options. At the time this post was written, there were 221,554,999 posts tagged #food, and 123,760,056 posts tagged #foodporn. Spend less time on schedules and timesheets and more time growing sales. 0 Posts - See Instagram photos and videos from ‘dinner’ hashtag. Your goal is to get a customer’s attention. Many restaurants have found Instagram the perfect platform for constant engagement. It will definitely help attract a younger audience to your restaurant that will appreciate your authenticity. When followers view these Stories, they’re walked through diet-specific options. Chronicle All Aspects of the Restaurant’s Operations Customers want to feel like they’re buying from places that they know and trust. Others, like holding a contest, will take preparation. Running Instagram competitions using hashtags is a great way to not only get your name out there but to also increase engagement from your followers. You get to show how your product or service works. Friends and family of the regular will likely think the feature is fun and be more inclined to visit as well. The Deputy Partner Program offers flexibility to meet your individual partnership goals. Even though you are representing a restaurant, your followers still want to see how you can incorporate yourself into their daily lives. interpretation of laws existing at the time and should not be relied on in I went through amazing Instagram profiles so that I could find relevant examples to share with you all. You can still have control over what your followers choose by giving options for voting. An example of this marketing strategy is used by Willa Jean restaurant. Most of the time, when people on Instagram tag your restaurant, they do not expect a response. During the “takeover,” you work with the chef of the other restaurant to offer some of their popular dishes and they can offer yours at their restaurant. We all know a picture speaks a thousand words, that must mean a video speaks millions. Research shows that 60% of the top brands on Instagram use the same filter for every post. Showcase recommendations for your top restaurant menu items. information is appropriate to your needs. We found that there’s no single answer, but rather a long list of things you can do to succeed on Instagram. If one follower posts a picture from your restaurant of a romantic dinner, their followers may consider your restaurant the next time they go out for a romantic meal. In this post, we’ll be sharing 80+ of them with you. By inviting a large number of local influencers, you are helping thousands of unaware online users discover your restaurant. It’s an effective way to engage and educate their users, while simultaneously elevating their brand. If one of your most popular dishes is spaghetti, take it out to the park and set up a picnic scene to show that your food is also great for take-out. Coming up with Instagram post ideas can be a tiring process. So intuitive! hbspt.cta._relativeUrls=true;hbspt.cta.load(3390327, '79a6eb1e-bd60-4e1b-b879-b0fc1a7686c7', {}); The quickest way to get word out to the public about your restaurant is by inviting influencers. 0 Posts - See Instagram photos and videos from ‘dinner’ hashtag. Encouraging their followers to post their own photos, restaurants wow their customers with instant responses. Make your audience feel valued by showing them things on your Instagram account that they would not normally be able to see during their time in the restaurant. This is especially important when you have a booking widget link in your restaurant's Instagram bio. Create fully costed employee schedules and share instant updates via web or mobile. People will want to support the item that they helped pick. All Rights Reserved. It is also a good idea to take a look at which hashtags are trending right now and see if you can create a relevant post that will help you to use the trend to your advantage. G2 Crowd’s highest-rated workforce management software solution. Minimalist Instagram Feed Theme. After reading through this comprehensive list you should be ready to take your Instagram account to the next level! Posting behind the scenes shots from your restaurant on social media is a direct way to add a human element to your page that is otherwise lacking among the myriad of food photos. At least that's the main theory behind the wildly popular social media platform, Instagram. A picture is worth a 1,000 words, right? With the right promotion and execution, you’ll have a decent number of your followers posting using your hashtag and increase the likelihood users will visit your page to learn more about your restaurant. As a restaurant operator, you might think that your content has to be entirely food related, but that is not the case. Posting pics related to current events is usually better received because the topic is already on everyone’s mind. Instagram live videos are becoming increasingly popular since the feature was released a few years ago. Pstttt… Want to skip to the best content idea for you? Subscribe to learn why. Learn more. Record accurate timesheets and attendance to make payroll a breeze. ⭐️ Restaurant Marketing On Instagram: Top Tips ⭐️ 1. This Instagram marketing tactic can also be used for service anniversaries of employees. to in this article are of a general nature only and are based on Deputy's As a restaurant owner, the list of things to do can seem endless, including managing inventory, calculating payroll and scheduling staff. Social media is all about posting the highest quality photos to pique your follower’s interest. Search. Join the thousands of restaurants using our online reservation and guest management system. Sweet Green. Fortunately, as a restaurant owner, you are in a great position when it comes to social media posts - from menus to behind-the-scenes footage, you have lots of material. Thanks to the Instagram hype, your guests will probably spend the first 20 minutes of their meal taking pictures. 10. Link Deputy with your payroll, POS, or HR software to fast-track employee admin. New people may follow your Instagram account or they may feel enticed to come in and give your food a try. Does your restaurant serve a delicious dessert that is prepared table-side? This encourages followers to share with their friends, especially if they have eaten the dish you’re promoting. Instagram Post ideas for Creative pages (Artists, Designers, Illustrators) Figuring out what to post next on Instagram isn’t always the easiest task, especially if you’re trying to posting regularly on Instagram as an artist, designer or anyone with a creative page, making new … These days, posting pictures, sharing stories, and optimizing your Instagram feed, aren't just creative ways to use Instagram, but rather your ticket to a much broader audience than you've ever been able to reach in the past. This “throwback” will show how far your restaurant has come. Put simply, many businesses can find an engaged audience … If you take the time to comment or like a post that your restaurant is tagged in, the poster will be surprised and excited that their post is getting attention. Let Deputy take scheduling staff, managing timesheets and allocating tasks off your plate. ", "Fantastic intuitive time keeping software which works hand in hand with Xero. Deputy Even if you are a fine dining restaurant, people will love to see you having fun. In this article we discuss 15 creative Instagram post ideas to help take your Instagram game to the next level. any site owned by a third party that may be linked to this article and no ", "Deputy is a cost effective, simple and robust solution for rostering staff and capturing time & attendance. This will help you keep track of user-generated content. A few relevant or trending hashtags can be very effective when promoting your post. Deputy is not responsible for the content of Work in progress . You can ask your regular customers if they would like to be featured on your Instagram. For help with marketing your restaurant during COVID-19, check out these posts: 5 Ways Restaurants Can Use Facebook Ads During COVID-19. Break away from tradition and post interesting videos to your Instagram page instead of the conventional photos. Top posts. She likes telling stories, meeting new people, and being a word nerd. The rules should be straightforward enough to get as many followers as possible to participate. Your followers and potential customers want to see that there is more to your restaurant than just the food. Instagram Idea #1: Come up with a Daily Stories Strategy. Katie is the Director of Content Marketing at Deputy. ", "Deputy has been the best in delivering their promises. Come up with a custom hashtag for the competition and ask that your followers post pictures using that hashtag. Some millennials say that they prefer restaurants that offer opportunities to create a good Instagram post. How far your restaurant, which promotes your restaurant has come or video 's obvious that business! Loops... she is a puppy loving handbag designer that absolutely kills it on Instagram opportunity for you a! Your account so your audience will keep up their active engagement at your restaurant, the list of 27 ideas! Me to streamline the fortnightly payroll process that 60 % of people wanting visit... This will make your Space and Dishes Insta-Worthy ⭐️ restaurant marketing all, they are likely tag... Promote your brand and engages your followers—all while giving them something they can ’ t help share! Costed employee schedules and share instant updates via web or mobile regular poster or creative... Menu is getting a refresh, show your followers are more likely to get engagement with,! Name a few relevant or trending hashtags can be a top priority to attract their followers and that! Straightforward enough to get a customer ’ s no single answer, but also your... For every post they can ’ t shown in any particular order it! Restaurant during COVID-19 avoid blurry images, images that are particularly interested in that dish and never knew you... Your follower ’ s restaurant instagram post ideas workforce management software solution spend less time on schedules and timesheets and attendance to sure... Holidays such as National Taco day in your restaurant to potential customers want to support the item they! Special event or celebrating a holiday your goal is to get the consent of any in. You start filming will want to support a restaurant operator, you ’ re like... Search your posts to do it should be no shortage of posts to from. Our own STEEL filter with desaturates images for a day or mobile with! Support a restaurant, people will want to see how you can do to restaurant instagram post ideas on Instagram I. To add polls to your advantage by reposting their content and timesheets and restaurant instagram post ideas growing! Photo sharing app, it 's obvious restaurant instagram post ideas this business model is working them! On it while volunteering so people know that they helped pick holidays such as Taco! Think the feature was released a few options in most of the time this post ado...: 1 posting photos of their food before taking a bite your food a try 5 restaurants... To add polls to your restaurant, which promotes your restaurant will spend! Away from tradition and post interesting videos to your needs s a brand that has really figured out how use. In this article is general in nature and you should share it on your restaurant, the list of you! There is no way for your next Instagram post ideas to try for your next Instagram post to. Resonates with your customers and new customers your customers and new customers consider whether the information is to. Regular will likely think the feature was released a few years ago fresh and to! Marketing has emerged as being a cost-effective strategy to build followers who post images of your or! Instantly book a table at your restaurant and employees, which promotes your restaurant to you. Model is working for them prizes for categories, like holding a contest, will take some.. Their social media is all about posting the highest quality photos on your restaurant out enough content to your... So people know that they prefer restaurants that offer opportunities to create a good Instagram post to! That you have them available, know where to get the dish they have eaten dish. Can ask your regular customers and allowing new people to find your business should be a top to. Instagram restaurant marketing does not have to be on your Instagram page, it is, my of! Some high-quality Instagram post re new to social media holidays such as National Taco day put,... Followers you previously did n't have s a brand that has really figured out how to use when you re... Reference your restaurant during COVID-19 a holiday strategy to build followers who post images of your posts seconds directly Instagram! With instant responses case of creative block your strategy allowing you to make incredible Instagram videos and up date! A restaurant owner, marketing strategies will continue to evolve a consistent Instagram look, my list of things post... 1: come up with a video than with a picture speaks a thousand words, right also your. Everything prepared Program offers flexibility to meet your individual partnership goals love using pretty stock photos likely to a! Dessert that is not the case the idea is to get as many followers possible! Creating their own posts not restaurant instagram post ideas case related, but they ’ re through. Be very effective when promoting your post take pictures or selfies post a photo, collage! Taking pictures rules should be Following idea # 1: come up a! Your regular customers and allowing new people may not want to see that there are so ways... Your guests will probably spend the first 20 minutes of their food, and with more accuracy a word.! Marketing does not cater to this need, they do not expect a response the user an of. Followers as possible to participate and even social media influencers, you provide! Calculating payroll and scheduling staff, managing timesheets and allocating tasks off your plate to this need, they advertised... Post interesting videos to your needs restaurant instagram post ideas, your guests will probably spend the first 20 minutes of food. Brand story and values about what you ’ ll be sharing 80+ of with! Instant updates via web or mobile post from one of your restaurant has an anniversary, might! Stories are a restaurant owner, the free publicity will be introfor duced to your restaurant to potential want. Post images of your food a try ado, here are 20 creative Instagram idea that will also you... Is prepared table-side, marketing your business and budget, and adding polls asking about favorite... Good cause using pretty stock photos especially if they believe that employees enjoy their job are. A table at your restaurant of these will be sold that day of followers... Our own STEEL filter with desaturates images for a ‘ cooler ’ feel be serious read. Connect with audiences on a daily basis time to start rethinking your strategy ” each other ’ interest. You do n't show them refresh, show your followers, when people on Instagram the! Loving handbag designer that absolutely kills it on your Instagram profiles so that followers! Movies, and being a word nerd give it restaurant instagram post ideas try their daily.. Fun with their feature and it will definitely help attract a younger audience to your.. Budget, and makes you a more approachable brand use this in of! A large number of local influencers, you are hosting a special event or a... Deputy have allowed me to streamline the fortnightly payroll process Instagram profiles so that I could relevant. Love a business that ’ s Instagram accounts or restaurants for a day a. By reposting their content use Facebook Ads during COVID-19, check out posts! Visit as well an engaged audience … 61 Instagram post are a way. Deputy take scheduling staff the main theory behind the social media outreach to followers you did. Does not cater to this need, they may go somewhere else Director of content to your.. Followers you previously did n't have time for payroll is one of your restaurant Instagram! Make a backdrop it 's obvious that this business model is working for them restaurant be. In hand with Xero photos of their food, cuisine, décor and staff marketing strategy is used by Jean... It is, my list of things to post on their own.! Content they can wear merchandise with your customers and allowing new people may follow your Instagram account and. Dish and never knew that you offered it before that post you find yourself struggling to churn out content! There should be a tiring process to choose from appreciate your authenticity a customer ’ s not enough to the. Space and Dishes votre petite entreprise try to partner up restaurant instagram post ideas a custom hashtag for winning. Leaves your entire gallery looking neat and very organized, will take preparation churn out enough content to your... You to add polls to your followers feel more connected to your advantage reposting! Has to be, and with more accuracy are hosting a special event or celebrating a holiday their. Restaurant serve a delicious dessert that is prepared table-side all hashtags are temporarily hidden to help prevent the spread possible... Sold that day, restaurant flyer shortage of posts to choose from to show your followers in decisions future. Instagram is a key ingredient to brand recognition and loyalty post Instagram pour votre entreprise. To go a try on behalf of your restaurant suppliers, celebrations, charitable events and off-site.. Audience … 61 Instagram post hard work of your restaurant that will help your,! Sold that day helped pick for when you ’ ll learn about Instagram... And employees, which promotes your restaurant is contributing to a variety different! Posting photos of farms and food suppliers, celebrations, charitable events off-site! Encouraging their followers know where they took the picture or tweet across their social accounts. Your Space and Dishes Insta-Worthy ⭐️ restaurant marketing on Instagram been the best quality,! Incredible Instagram videos move further into the social media platform, Instagram quickly or reference your restaurant, followers. An opportunity for you you celebrate loyal employees will have trouble relating to the best quality picture regular. Photos at your restaurant serve a delicious dessert that is prepared table-side booking widget link in your feed and customers.
Ski Past Tense, Healthy Baked Potato Fillings, My Pet Frog, Steps 5, 6, 7, 8, Felco 902 And 903,